Girlguides
GUIDING ESSENTIALS CATALOGUE This catalogue is used to sell all guiding resources and clothing across the different guiding groups. It is viewed as the most important selling tool for the organisation. Working collaboratively with Alison at Blank Design, we were asked to redevelop the look and feel of the catalogue. We came up with a flexible design, which unlike previous years didn’t feel restrictive and was more engaging. We introduced an additional font to become the girlguiding voice, highlighting new designs, tips and cross-sold to other sections within the catalogue. – Designed in collaboration with Alison Bowman.