Royal Academy of Dance
I have completed the design of the Prospectus and International Guide for the Royal Academy of Dance for two years running. The key theme throughout on both years was to reveal what it’s like to study at RAD and not to focus on the end performance. We completed a photoshoot for both years of which I art directed and it was focused on rehearsal and lifestyle imagery. The design utilised profiles of current students, some of which were given dedicated twitter accounts so that potential students could get in contact with them directly. The prospectus is sent out with the International Guide which features profiles of four international students and tips on living in London. – Designed whilst at Hudson Fuggle